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adidas is a global leader in the sporting goods industry and offers the broadest portfolio of products. adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Founded by Adi Dassler in Germany in 1948, adidas footwear, adidas apparel, and adidas accessories often feature three parallel bars, the same motif incorporated into adidas' current logo. As an interesting sidenote, adidas now features four logos: three horizontal, parallel bars represents the overall adidas brand; three 45-degree angle bars represents adidas Performance (e.g., basketball, football or American football or soccer, golf, tennis, running, training, outdoor); 3 vertical leaves represents adidas Originals; and three arcs spanning a circular shape (seemingly a tribute to a globe or football; adidas is a global brand leader and #1 for football, also known as American football or soccer) represents adidas Style, the growing adidas fashion component that includes Y-3, adidas SLVR, Porsche Design Sport, and adidas NEO Label. adidas products are available in virtually every country of the world. The adidas strategy is simple: continuously strengthen the brand and products to improve their competitive position. Shop adidas by adidas Originals, adidas Style, and adidas Performance.
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